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What is Uniform Context?

Uniform Context provides two services to your applications:

  1. Classification - the ability to group or segment visitors based on their interests & behaviors.
  2. Personalization - the ability to customize the components & content displayed to the visitor based on how they are classified.

This documentation provides you with information about the core concepts you need to understand in order to use Uniform Context. It also guides you through the process of configuring Context functionality & incorporating it into digital experiences you create for a variety of channels.

The documentation is broken into the following main sections:

  • Concepts - Learn about the concepts and ideas that power Uniform Context.
  • Getting Started - Step-by-step instructions on how to use Uniform Context.
  • Developer reference - Information & code samples for developers.