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Edge-side personalization

You can use Cloudflare to classify visitors and execute personalization instructions on the edge. This approach gives you the user experience benefits of server-side rendering with the performance and scalability benefits of a CDN.


For more information about the benefits of executing personalization using Cloudflare Workers, see our overview of edge-side personalization.

This diagram shows how the edge-side classification and personalization processes work with Cloudflare Workers.