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Intents

This section covers how to configure, manage, and use intents to classify visitors.

Information about the visitor and the visitor's actions contribute to a score. For example, if the visitor has triggered a certain signal, that might add 10 to the a specific intent score. Personalization might be applied as long as the visitor's score for this intent does not exceed 25.

tip

For background information about what intents are and examples of how they are used, see the classification capabilities section.

Add intent

  1. In Uniform, open your project.

  2. Navigate to Personalization > Intents.

    no-intents
  3. Click the red (+) button.

  4. Enter the following values:

    FieldDescription
    NameName that describes the intent.
    Public IDValue that uniquely identifies the intent.
    DescriptionA more detailed description of the intent.
  5. In the section Intent Inputs, select a dimension you want to use to determine the intent score.

    About this step

    You can select from audiences, enrichments, signals, and other intents.

  6. Select a value for Input Type for the dimension you selected.

    OptionDescription
    Add dimension score to intent scoreIf the intent score is 10 and the dimension score is 7, the intent score will become 17.
    Subtract dimension score from intent scoreIf the intent score is 10 and the dimension score is 7, the intent score will become 3.
    Clear intent if any dimension score
    • If the intent score is 10 and the dimension score is 7, the intent score will become 0.
    • If the intent score is 10 and the dimension score is 0, the intent score remains 10.
    intent-input-added
  7. Click Save and close.

    intent-added

Delete intent

  1. In Uniform, open your project.

  2. Navigate to Personalization > Intents.

  3. Find the row that represents the intent you want to delete.

  4. Click the red trash can icon.

    About this step

    If the deleted intent was used to personalize any composition, when you open the composition you will see an "invalid" message. When
    you select the component with the personalization you will see an error message about "criteria dimension does not exist".

    You must either select another dimension or delete the personalization criteria before you are able to save any changes to the composition.

    missing-intent