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Enrichments enable the classification process to be incorporated into the composition process. When a visitor is shown a specific digital experience, you might want to classify the visitor in a specific way.

For example if the visitor sees an experience created for people in a certain region who are very active in your online store, you might want to classify them as holiday shoppers. Uniform enables you to configure the classification instructions as you build the experience.


For information on how to assign enrichment during the composition process, see the enrichments guide.