Core concepts

Unify your team and technology with the Uniform visual workspace. Increase your speed to market and let your team deliver the best omnichannel experience possible.

Uniform unifies access to content regardless of system, generative AI, A/B testing, and personalization features inside a single visual workspace. With creation and deployment in the hands of the marketing team, engineering resources are free to keep their focus on innovation. Uniform future-proofs existing technology investments and enables technology replacements and upgrades without interrupting the experience or its creation.

Too often brands center their digital experience technologies around their Content Management System (CMS). This burdens the CMS with tasks it is not designed to do. It was designed to store content, not design system elements or customized options. Add in additional content sources and older, legacy technologies and it becomes difficult for teams to provide the quality of experiences that the customer and the business both need.

To deliver omnichannel experiences as fast as possible, you need a marketer-first solution that restores marketing autonomy in producing and launching experiences, and offers quick access to key tools inside a visual interface.

The Uniform workspace provides direct access to all the organization’s content, giving teams a visual way in which to work. This lets them keep their focus on the contextual experience of the customer, converting quality leads and new opportunities.

This differs from a system of record, like a CMS or an e-commerce system. Systems of record house content that's evergreen or channel agnostic. Such content is kept separate from visual or contextual information. . For example, the content model for a page reflected in a CMS could contain elements such as a headline, body text, brief descriptions, and a CTA.

The model shouldn't include elements tied to its display, such as SEO meta tags, hero components, or navigation menus. These elements are tied to their presentation, and therefore tied to the experience of the content. A close coupling between content from a headless system and its presentation pollutes the content model, reducing the ability for a CMS to manage content for multiple channels.

A visual workspace like Uniform combines channel-agnostic content with content that's channel specific and tied to the context of the experience where it appears. A campaign landing page could contain a description of a service offered (channel-agnostic content) as well as dates and locations where the service could be offered at a discount (channel-specific content).

Uniform reflects an experience model, an expression of how content, data, and front-end applications work together to compose and deliver an experience.

Digital experience composition empowers:

  • Developers to manage the digital experience architecture, including the:
    • Design system
    • Authoring workflows
    • Data binding
    • Webhooks management
    • Publishing and deployment
  • Business users to build and manage digital experiences using no-code tools

Visual tools like Uniform extend the composable paradigm to:

  • Help marketers achieve speed to market
  • Unify access to content and data across the enterprise
  • Support digital teams that must do more with less
  • Offer optimal performance and scalability through edge technology
  • Enable dynamic, personalized experience optimization