When building a composable tech stack with headless systems, you are faced with a challenge: where do you define the presentation logic? Front-end developers, mobile application developers and other developers are the people with the skills to implement presentation logic.
When initially building a web site or an app, it is easy enough for the developer to handle all of the presentation logic. But as time goes on, this becomes a bottleneck when everything gets filtered through a developer:
- Marketers want to make a change in order to promote a new campaign.
- Merchandisers want to change up the featured products on the home page.
But going in the complete opposite direction and giving marketers and merchandisers a tool that gives them control over presentation logic has its own challenges:
- It's hard to maintain user-experience consistency.
- Application performance can suffer.
- The ability to preserve site design can be compromised.
Uniform offers an approach that maintains the best of both worlds. Developers retain full control over the front-end. They can use the technology they want. The front-end components they create are exposed within Uniform, where non-developers can use those components to build digital experiences within the constraints the developer creates.