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Basic concepts for Uniform Context

Uniform Context is a powerful personalization engine that enables visitor classification (segmenting visitors into groups) and classification-based personalization (using the classifications to provide visitors with personalized content).

Context is optimized for modern web applications using Jamstack or Edge compute architectures and delivers ultra-fast performance, unlimited scalability, and excellent visitor experience in both single-page and multi-page applications.

Nearly any data source can be integrated into Context. Create visitor profiles based on the content elements they see, or integrate external data sources such as CDPs, GeoIP data, corporate APIs, or any other custom data. Then use the profile to perform ultra-fast personalization rendered at the edge.