Optimize with AI

Uniform's AI capabilities help you optimize conversions by making it faster to create content variations for testing and personalization. Use Scout and AI quick edits to generate alternative copy, set up experiments, manage optimization entities end-to-end, and create personalized experiences for different audience segments.

Building experiences with AI

For general AI workflows including creating compositions, localization, SEO, and social media optimization, see Building experiences with AI.

AI-powered conversion optimization in Uniform helps you:

  • A/B testing - Generate and test content variations to find what drives better engagement
  • Personalization - Create tailored experiences for different audience segments
  • End-to-end entity management - Scout can create and manage signals, quirks, intents, audiences, and enrichments directly from chat
  • Rapid iteration - Quickly generate multiple variations to test different approaches

note

Before starting optimization work, ensure your team has AI credits allocated and consider setting up AI guidance, and writing repeatable procedures as skills, for more consistent results.

A/B tests in Uniform are always configured at the component level. You create test variants of a component, then customize the parameters within each variant.

Use Scout to set up component-level A/B tests. Scout can create the test structure and generate complete content for all parameters across all variants:

  1. Ask Scout to create an A/B test on a specific component: "Set up an A/B test for the hero component with 3 variants".
  2. Scout creates the component test variants with appropriate traffic splits.
  3. Scout can generate different content for all parameters in each variant in a single conversation.
  4. Review the test configuration.
  5. After collecting sufficient data, ask Scout to declare a winner.

Example prompts:

  • "Set up an A/B test for the hero component with 3 variants with equal traffic split. Make variant A benefit-focused, variant B urgency-driven, and variant C social proof-focused"
  • "Create an A/B test on the CTA component with 2 variants - one with a free trial offer and one with a demo request"
  • "Add an A/B test to the pricing component with 3 variants - 50% control, 25% variant B with annual billing emphasis, 25% variant C with monthly pricing emphasis"

Use AI quick edits when you need to tweak specific parameters within a variant without changing the entire variation:

For a headline parameter:

  • "Rewrite this headline to emphasize urgency"
  • "Focus this headline on the primary benefit"

For a CTA button parameter:

  • "Rewrite this CTA to reduce friction"
  • "Use a stronger action verb"

For a description parameter:

  • "Rewrite emphasizing ROI and business value"
  • "Emphasize the outcome rather than the features"

Start with high-impact components. Hero, CTA, and pricing components typically have the biggest conversion impact, so they're a good place to begin.

Create diverse variations. Have Scout generate complete variations testing different psychological approaches in a single conversation:

  • Benefit-focused vs. feature-focused
  • Urgency-driven vs. trust-building
  • Social proof vs. expert authority
  • Problem-focused vs. solution-focused

Use AI guidance for consistency. Set up AI guidance on component parameters so all variations stay on brand voice while you test different approaches.

Personalization in Uniform is always configured at the component level. You create personalized variants of a component for different audience segments, then customize the parameters within each variant.

Scout can create and update descriptions for your audiences, intents, signals, quirks, and enrichments. These descriptions act as guidance when Scout generates personalized content for each segment.

For example, an audience description like "B2B visitors from companies with 500+ employees seeking enterprise features and compliance" helps Scout generate enterprise-focused messaging for that audience's variant.

Example prompts:

  • "Update the 'pricing-tier' signal description to 'Indicates visitor interest in basic, pro, or enterprise pricing plans'"
  • "Create a new quirk called 'preferred-locale' with a description that captures the visitor's preferred language for content"

Use Scout to set up component-level personalization for different audience segments. Scout can create the personalization structure and generate complete content tailored to each audience across all parameters:

  1. Ask Scout to add personalization (for example, "Add personalization to the hero component targeting the 'Returning Customers' audience and 'First-Time Visitors' audience. Show upgrade messaging for returning customers and getting started content for new visitors.").
  2. Scout creates audience-based component variants with targeting rules.
  3. Scout generates different content for all parameters in each variant based on the audience, using the entity descriptions as guidance.
  4. Review and adjust targeting rules.
  5. Optionally use AI quick edits to tweak individual parameters.
  6. Monitor performance by segment with Uniform Insights or your analytics platform.

Example prompts:

  • "Add personalization to the hero component for the 'Returning Customers' audience showing advanced features and for the 'New Visitors' audience emphasizing ease of use and quick wins"
  • "Personalize the testimonials component based on the 'Industry' enrichment - show healthcare customer quotes for healthcare visitors and retail quotes for retail visitors"
  • "Add personalization to the pricing component using the 'customer-tier' signal - show annual plans for premium-tier and monthly plans for basic-tier"

Use AI quick edits when you need to adjust specific parameters without regenerating the entire personalized variant:

For the 'First-Time Visitors' headline:

  • "Rewrite this to address someone unfamiliar with our product"
  • "Emphasize ease of getting started and quick wins"

For the 'Returning Customers' headline:

  • "Rewrite this for existing customers who know our product"
  • "Focus on upgrade benefits and exclusive features"

For the 'Enterprise' description:

  • "Emphasize ROI and business impact"
  • "Focus on enterprise-grade capabilities and compliance"

Start with high-impact segments. Focus personalization on segments with clear behavioral or demographic differences.

Keep variations manageable. Start with 2-3 key audience segments before expanding to more granular personalization.

Test personalized vs. control. Use A/B testing to validate that personalized experiences actually improve conversions compared to a single generic experience.

If your team has a standard optimization recipe (for example, "every landing page should have a hero A/B test and a pricing-tier personalization"), capture it as a skill. Scout will then follow the same procedure across every project where the skill is enabled.

  • Generate variations quickly with AI.
  • Let real user data determine the winners.
  • Use Uniform Insights or your analytics platform to track conversion rates.
  • Apply insights from winning tests to inform future AI-generated variations.
  • Document winners and build a library of successful component variations to scale across similar pages.

Always review AI-generated variations before launching tests:

  • Accuracy: Ensure all variations are factually correct.
  • Brand consistency: Verify variations maintain your brand voice.
  • Clarity: Check that variations are clear and compelling.
  • Technical correctness: Ensure no broken links or formatting issues.

tip

AI accelerates the variation creation process, but conversion optimization still requires human judgment and data validation. Use AI to generate ideas quickly, then let data tell you what actually works with your audience.

  • Building experiences with AI - Creating compositions, localization, SEO, and social media optimization
  • Scout - Detailed guide on Scout's capabilities for A/B testing and personalization
  • AI quick edits - Refine content within test and personalization variants
  • AI guidance - Configure guidance to maintain brand voice in all variations
  • Skills - Codify repeatable optimization playbooks for Scout
  • AI credits - Manage your team's AI usage
Last modified