Uniform Insights FAQ

Is Google Analytics required for this functionality?

No, this is a stand-alone capability, that can co-exist with your existing analytics tools measuring Uniform A/B test and personalization effectiveness.

Is this functionality generally available?

Yes, please contact support or your Uniform account representative to enable it on your subscription.

Is this enabled automatically for my Uniform project?

No, you will need to contact us, but the activation process is rather straightforward.

Where is the data collected?

You have a choice between EU and US data centers and cloud of your choice.

What kind of data is collected?

Anonymized data that is otherwise stored within Uniform tracker (on the device): visitor interaction - events / goals triggered, A/B test result, personalization result, pages visited, changes in behavior scores, referrer data.

Can I setup a dedicated infrastructure for my organization?

Yes, this is available for customers our Enterprise plans.

Can I use my existing data layer or GA events for A/B test or personalization measurement?

Yes, you can trigger Uniform signals based on events coming from your data layer and Uniform signals are used to calculate conversion.